Four ways to start working with us

It can be complicated to solve organic growth, and even more complicated to find partners you can trust. So we offer the following four simple starter projects to help get this off on the right foot. 

Assessment

Portfolio GTM Diagnostic
We help you look through your portfolio to identify areas of need that offer the biggest potential for impact. This would include opportunities for economies of scale across the portfolio.

Timeline: 2-4 weeks

Optimization

Marketing Performance
We take a reasonably mature marketing team, isolate opportunities to improve performance, and execute in specific areas. We also provide a playbook for them to continue improvement.

Timeline: 4 weeks

Strategy

GTM or Brand
Marketing is often taking strategy cues from Sales. They should have more foundational strategies that resemble their upmarket competitors by focusing on market penetration.

Timeline: 1 month

ABM Campaign

Account-Based-Marketing
Execute a new campaign to target higher quality leads that are more likely to convert. The marketing team learns how to run ABM campaigns.

Timeline: 3 months

Economics

There's no one-size-fits-all price sheet for services like ours. However, knowing that operating margin is critical to value creation, we work very hard to keep the investment contained and prove out ROI over time.
Match
In most situations we are replacing an existing resource, so we typically work with the existing budget until ROI is proven. 
Performance vs spend-based
We prefer proving performance and ROI before looking to increase investment. Most digital marketing firms will charge service fees as a % of ad spend, which incentivizes wasteful spending. 
Add-back
Many of our solutions can be packaged in a way where reporting expenses as add-backs is straightforward. 
Pro-bono
We are able to offer assessments and training on a pro-bono basis in certain situations.
Want to discuss further?

Common Scenarios where we help

Branding for an M&A or carve out

When businesses merge or separate to form something new, brands must be reshaped. Branding is essential to lay a strong foundation for growth that staff, clients, and the market can wholeheartedly support.

Rename a new venture

This is at the heart of identity, and the most critical step to building a brand. Naming, when positioned well, can streamline many of the steps that drive demand and lead generation.  

Get meetings with big logos

Targeting audiences with strong intentions boosts the effectiveness of demand and lead generation. Employing ABM (account-based marketing) strategies can enhance market expansion and broaden your range of clients.

D2C

More traditional businesses, especially those that depend on channel partners or resellers for growth, will look for creative ways to leverage D2C - Direct to Consumer.  This may involve straightforward e-commerce, or more robust digital strategies.

Launch a new product, service or region

New products and services, or expansion into entirely new regions, will require a more strategic approach to market penetration. This is particularly true for portfolio companies that 'stay in their lane', unaccustomed to dramatic growth moves.

Extend a VCP to include GTM

When a fund brings on a new acquisition, they often use 100-day VCP plans. Some sponsors give specific instructions, while others take a more hands-off approach. We assist in various scenarios by either designing a structured framework that matches your current methods or crafting a personalized playbook for each individual acquisition.

Automation

As a Hubspot partner, we're able to fully implement, optimize and manage Sales, Marketing CMS and Service Hubs...the full ecosystem that sets the stage for automation.

Get Started 

Download a GTM Template

Download our free, sample go-to-market template that we use with a number of our clients to get them started from ground zero. It covers all the basics, including budget, pricing and audience segmentation.
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