Alpha Levers

Our clients and partners can see the needle moving real time. There are three key areas we stay focused on. Margin. Revenue and Scale. 

GTM and 
Margin

We specialize in helping private equity firms to optimize their portfolio's Go-to-Market (GTM) strategies through advanced automation and resource optimization. Our tailored services are designed to elevate EBITDA by streamlining operations, reducing costs, and maximizing efficiencies. 

Automation
Spend optimization
Resource optimization

We had multiple port-cos that were burning marketing budget on ad spend with minimal returns. Mavenray worked with our OPs on identifying the common culprits and helped our port-cos with precise execution. It had an immediate impact. 

Senior Principal
Mid-market PE firm
$4b AUM

GTM and 
Revenue

We not only create strategies and plans that improve brand, content, and lead quality, but we execute targeted campaigns for high-value audiences. This in-the-trenches sales-enablement starts to impact the pipeline quickly.   

Customer acquisition
Branding
Content
Insights & Reporting

We've helped our portfolio companies find marketing talent to boost lead gen in the past. Mavenray is a different animal altogether.  

Operating Partner
Small-market PE firm
<$1b AUM

GTM and 
Scale

We tend to focus narrowly at the outset, ironing out inefficiencies and gaps. Once a more solid brand and marketing footing is established, we aggressively pursue new markets, verticals and geographies.  As M&A's are rolled into the fold, we're able to help develop a 'sum that's greater than its parts' through brand and marketing.  

M&A
Regionalization
Channel marketing

We are working through adding an entirely new vertical for 2024, a completely new business line. Our sponsor recommended we work with Mavenray on GTM, brand and marketing. The work is in progress, but it is quite impressive.

CEO
PE-backed industrial supplier
$22m ARR
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Align Sales and Marketing

When organizations successfully work to align sales and marketing teams, the resulting synergies can exponentially generate organic growth momentum. However, the relationship between these two departments often encounters friction. While [...]
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Get Started 

Download a GTM Template

Download our free, sample go-to-market template that we use with a number of our clients to get them started from ground zero. It covers all the basics, including budget, pricing and audience segmentation.
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