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Align Sales and Marketing

When organizations successfully work to align sales and marketing teams, the resulting synergies can exponentially generate organic growth momentum. However, the relationship between these two departments often encounters friction. While [...]
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Rethinking the CMO Role in Mid-Market B2B

Filling the CMO role in B2B poses a significant challenge for operating partners at private equity firms and CEOs of portfolio companies. It’s a recurring and often complex issue. However, [...]
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