Modernizing Relationship Sales

Attention is limited and loyalty takes work. The fastest path is not wider reach. It is deeper focus.

Mavenray identifies the segments and accounts with the most value, then builds a repeatable way to stay relevant: look backs, digital pitches, and targeted thought leadership.

Challenge the Sales Status Quo

Leaders don't  need more dashboards. They need clarity on what to change.

Organic growth depends on a lot of moving parts, and they are hard to run in sync. Without a clear view of what is working, teams fall back on habit and instinct. Data should point to the few moves that matter, including incremental improvements and, at times, bold shifts. Quarterly reviews are an extension of our GTM playbook, built to help leadership follow through.

The Art ROI of Re-Building  a Brand

Brand is one lever in the commercial engine, alongside RevOps, GTM, digital, and talent. It is also the most elusive, and the easiest to underestimate.

When the story is unclear, sales slows down, recruiting gets harder, and marketing has to work twice as hard to create trust. Mavenray rebuilds the brand as a value lever, then connects it to the rest of the engine, positioning, site, sales narrative, and the demand system behind it.
Kevin Brunton
VP of Business Development
Judy Thomas
CEO

We elevate and align B2B brand, demand and rev-ops

B2B sales is evolving quickly. Buyers show up informed and, armed with AI, do more of the work before a first call. Attention is harder to earn, and old sales habits are not enough.

Mavenray helps teams adapt by aligning brand, demand, and RevOps around how buyers actually choose. It starts with focus: clear segments, clear priorities, and a go-to-market plan built for high value audiences.

Then it's on to a more digital-centric model. RevOps becomes people, process, data, and follow-through, not just Hubspot. Sales becomes clearer and more confident because more is accomplished before the first meeting.

Once net-new is working, expansion gets disciplined. Upsell, cross sell, renewals, and referrals become measurable, and customers become more engaged digitally. Marketing, sales, and CX stay on one scorecard, iterate quickly, and keep performance improving quarter after quarter.
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We don’t bring in outside partners lightly, but Mavenray has earned that trust. Their work with our Life Sciences companies is consistently sharp, strategic, and immediately actionable. Whether refining a GTM playbook or fine-tuning HubSpot performance, they zero in on what matters and execute with speed and precision.

Carolyn R.
Operating Partner, EQT

One of our portfolio companies was struggling to generate leads for one of its product lines. In a matter of weeks, Mavenray was able to help us tap into alternative strategies that we didn’t realize were even possible.

Greg M. 
Partner, Argosy Capital

We’ve trusted Jon and the Mavenray team for years because they bring clarity to complex problems—and move fast. In one of our more high-risk digital transformation efforts, their thinking helped us expand product capabilities and modernize how we engage customers. It wasn’t just innovation for innovation’s sake—it translated into stronger sales, higher retention, and long-term customer value.

Richard D.
EVP of Growth, Cardinal Health

Before Mavenray, we had marketing spend but no system. They streamlined our pipeline, cut the waste, and brought focus to our digital efforts. We’re now generating better leads at a lower cost—with fewer resources. The rebrand gave us clarity, and it’s showing up in sales. Even after ownership changed, staying with Mavenray was an easy decision.

Gregory H.
CEO, Reliable Mechanical

Download a GTM Playbook Template

Download our free, sample go-to-market template that we use with a number of our clients to get them started from ground zero. It covers all the basics, including budget, pricing and audience segmentation.

Download a sample GTM Quarterly Performance Review

Download a free sample of the quarterly review format used with clients to assess commercial performance and set clear priorities for the next 90 days. It includes the core scorecard, KPI definitions, segment and channel cut views, and a simple action plan that links findings to owners and next steps.
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